For a mobile app, there are several methods to gauge its performance. There are a number of key metrics to consider when it comes to user acquisition, retention and engagement. You also need to know how many people remove your app and at what point in their trip. While it’s not a good measure to celebrate, app turnover rate is one to keep an eye on.
App developers have to deal with churn on a daily basis. About 80% to 90% of people remove an app the day after they install it, according to specialists in this field. Only 12 percent of users are still active a week after that. There are many applications that users check out, but they quickly determine which ones they want to discontinue using within the first three to seven days. Apps with a “good” reputation tend to keep their customers far longer. In the first three to seven days of use, “the aim is to get the people hooked.”
The time you have to attract and retain those customers is limited. In order to be a successful software developer, you must be able to react fast to user abandonment. Essentially, app developers must ensure that consumers immediately notice and understand the app’s worth, and then fall in love with it.
Put an End to Churning Before it Begins.
Consider these numbers before we get into the specifics of lowering uninstall rates:
- If an app isn’t beneficial to them, 29 percent of users will quickly remove it from their devices.
- If an app takes too long to load, 70% of users will quit it. Even 43 percent of people don’t want to wait more than three seconds.
- When an app takes up too much space, 50.6 percent of users will delete it.
It’s likely that you’ve already considered these things when developing your app, but they’re still vital to keep in mind when you bring it to market. Poor user experience has no churn-reduction method in the world to counter it. Users will remove an app if it consumes up half their phone’s storage space for 30 seconds or more.
It’s possible to win over new customers within the first 24 hours of their downloading your app if you address these key concerns. In order to retain and engage customers, several tactics are employed. If you can improve these indicators, you’ll see a decrease in customer attrition.
How to decrease churn in five simple steps
Make the process of onboarding a positive experience for new employees. Your app’s onboarding process is the first time your users interact with it. Ensure that it’s a memorable one. Tips for making onboarding easy, clean, and efficient include the following:
o Get to the heart of your value offer fast. Make it as easy as possible for your users to fall in love with your software. Make it clear from the start that your software is designed to assist people solve an issue. Rather of focusing on the coolness of the features you’re highlighting during onboarding, focus on how they can help the user. According to Basecamp’s Jason Fried, the phrases “here’s what our product can do” and “here’s what you can do with our product” may seem similar, but they represent two very distinct strategies.
It’s important to make the process of signing up for your app as easy as possible. It’s a terrible idea to ask people for personal information and 20 permissions at once. You don’t need to ask for information that you don’t want. Once you’ve gained the user’s confidence, you can always ask for more. If you’re having a new user jump through hoops before they’ve even experienced the benefit of your software, you’ve just given them an express ticket to Churnville.
o New users shouldn’t be overwhelmed. An effective onboarding process strikes a delicate balance between providing consumers with the knowledge they need right away and delaying providing it until they really need it. No one should be subjected to greater stress than they can bear. You may not even need to take a complete tour if your software falls under an established category. As long when your app doesn’t represent a completely new experience, consider progressive onboarding, which allows users to explore the app on their own and provides useful instructions contextually, as they need it. Your app will need further direction if it’s actually original.
Improve The User’s Feeling Of Satisfaction Users have come to demand personalisation over the previous five years or so. Personal or demographic information is not required for the creation of a customised experience. There is a wealth of information to be mined from how people engage with your app. Every time you browse or buy a few goods on a shopping app, you’re bombarded with offers for related products. Spotify, Netflix, and YouTube are all great examples of this. Every time we use one of these applications, they remember our preferences and deliver a personalised experience. Your app’s experience should be tailored to your customers depending on the features they use the most, their favourite incentives, and more.
Keep in touch with each other. The best way to keep your customers engaged is to communicate with them via in-app chat and push notifications. Keep in contact with your users, but don’t bombard them with messages. In-app offers and alerts can be used to inform users about unique in-game events, notify them when their friends are online, remind them of an approaching sale, or just congratulate them for being their great selves. Deep linking, which directs users to a specific location inside the app or game, might enhance the effectiveness of these messages. Let us take the example of an absentee user who must be reminded and encouraged to rejoin the game before the competition concludes by sending him or her an email. Even if users didn’t open the app, they may be taken back to where they left off.
Provide Reward in a Strategic and Generous Manner. Rewards that are only available for a limited amount of time are a terrific method to keep people engaged! In the gaming industry, daily challenges and awards are effective tools. Apps for retail use strict discounts and freebies to entice customers. The most important thing is to make sure that your consumers value the reward and that it is linked to important aspects of your software. It’s also a good idea to give out incentives for logging in on a regular basis in “streaks” or bursts. A Snapchat user (or parent of a Snapchat user) can attest to this. If you want to keep your customers away from competitors, you may leverage app-exclusive benefits given by numerous stores and restaurant chains to do just that.
Fix the Leaks that Have Already Occurred. The easiest strategy to keep people from deleting your app is to figure out why they are doing so and then remedy the problem. Analyze your data to find out exactly when people are abandoning ship. Does a website or feature not function as expected? At the beginning of the onboarding process, are you overburdening them with tutorials? It’s possible that you’re aggravating your users by sending them too many messages or by repeatedly asking them to upgrade to the premium edition of your software. Analyzing your statistics might reveal any of these problems.
In order to improve your app’s engagement and retention, you need to understand why people leave it in the first place. Churn reduction goes hand-in-hand with this. Having an app churn reduction plan in place will be vital to your company’s success in the app industry. You can reduce app desertion by improving the app’s user experience and retaining users.