USA Today Travel – A Budget Conscious Idea?
USA Today is no stranger to laying off employees. In fact, USA Today has been through just about every recession since the Great Depression. However, this time around, the company is taking a giant hit. It was hard times in travel news, and now the latest round of cuts at prominent newspaper giant Gannett have led to USA Today laying off a large portion of its travel department staff.
This means that the cuts will primarily impact the company s travel marketing group, or specifically its budget division. Many people are speculating as to what the reason for the cutback is, which is probably a good thing. After all, USA Today already has a lot of budget cutbacks and layoffs. A company with a lot of cutting and layoffs can be expected to cut back on its consumer travel content. And, the company’s own travel media group has been hit by the same fate.
USA Today, like many other budget conscious companies has looked at its travel budgeting problems recently. With the problems at USA Today, the budget conscious traveler is looking for other options, especially in the form of off-season travel packages. There is a bit of a difference between cutting your travel budget on the one hand and simply not putting out travel ads in the first place. But, that is another article.
The real question here is whether or not it is worth cutting travel expenses during the times of economic slowdown. And, the answer depends on whether or not you believe the economy will rebound. For the most part, a healthy economy does rebound. That is to say, when the economy improves, so does the revenue generated from advertisements in travel content.
It would appear that USA Today may be looking to take advantage of the economic downturn by cutting their travel budget while at the same time increasing their travel content prices. By doing this, they are essentially reducing demand for their advertising dollars. In effect, they are simply postponing their own advertisements. You can put that another way: When you increase your price comparison, you are in effect postponing your own ad. This is the purpose of reducing your price.
It would seem that if you want to see an increase in your advertising revenue, you simply need to lower your price and increase your demand. But, in order to do that, you need to have a healthy economy. If you are looking for a good time to implement a cost-cutback, the best time to do it would be right after the winter holidays are over. After all, it is less convenient to travel during the winter and your customers tend to be on vacation during the summer.
There are many different reasons why USA Today is looking to cutback on their advertising. Perhaps they are trying to avoid the economic downturn that is starting to affect the travel industry. Perhaps, they are trying to increase their share of the market, which will give them more control of the travel budget as well as direct more advertising dollars to programs that will directly benefit them. Either way, it appears that the USA Today travel budget may be coming down.
The good news for travelers is that you don’t have to suffer through increased travel expenses. Simply find a travel website that offers great deals on either flight or hotel, and take advantage. You will save money and you will be happy that you took the time to do some research and compare prices before you book.